What kind of institution might distribute your magazine and why?

What kind of Institution might distribute your music magazine and why?

My magazine will be distributed in typical locations such as supermarkets, Borders, Zavvi, HMV, supermarkets and newsagents. This is a traditional method of distribution and research has shown the greatest sellers of magazines are Tesco and Sainsbury's as families shop here. Typical places as HMV and Zavvi specialise in such music publications so fans will flock to these places specifically for these music magazines.

My target audience, equally male and female, aged from 16-25 and of a middle/working social class would mainly visit these locations so is perfect for such a distribution. My magazine will be placed in a section with other music magazines such as Mixmag as they are of a similar genre. More publications will be distributed within central London as there is a larger audience demographic and the genre is more widely recognized. My magazine could also be distributed in such popular venues like Ministry Of Sound and club Seone in London Bridge where many events such as 'La Bomba',http://www.la-bomba.co.uk/a typical Reggaeton parties takes place. This could gather a dedicated audience and regular purchase due to reinforcement every time an event happens here.

However, in todays society online distribution is becoming more and more popular. As everything is available on the internet, magazines are becoming less attractive and websites are easier to access and more efficient. Also such popular ways to information is though podcasts which are used on Kerrangs websites. These give live interveiws from concerts and gigs. The adverts on these websites generate the income for the magazine. Also online subscription is quicker and easier as people can pay with card instantly and can subscribe to yearly/monthly copies. It is all about targeting your audience in the most appropriate way possible especially dealing with a young audience, the internet is the most effective option. Cross media platforms are crucial as Kerrang also send text updates, E-mails, listen to the radio online and have chat forums.

http://www.kerrang.com/blog/features/

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